MrBeast Net Worth: How The YouTube Sensation Turns Views Into Millions (2024)

In late 2018, James Maddison Donaldson, widely known by his online moniker, MrBeast, surpassed PewDiePie as the most-subscribed YouTuber, ending the Swedish creator's nearly decade-long reign. MrBeast was deeply involved in the PewDiePie vs T-Series battle, creating multiple banners, running advertising campaigns on TV and radio, and even purchasing several seats at the Super Bowl LIII. He also recorded a 12-hour video chanting PewDiePie's name 100,000 times.

At the time, MrBeast had just over 10 million subscribers. Despite his efforts, he was disappointed when PewDiePie lost to T-Series a few months later, making T-Series seem unbeatable. However, MrBeast turned this disappointment into determination, aiming to become the most-subscribed YouTuber. By 2020, MrBeast experienced transformation as a YouTube content creator, evolving his content strategy and gaining millions of new monthly subscribers.

Bloomberg reported that his average cost of creating videos increased from $10,000 to $300,000. In 2023, he reminded the world of his resolve to avenge PewDiePie and made T-Series his target, aiming to become the most subscribed YouTube channel. MrBeast's hard work paid off on June 1, 2024, when he passed T-Series to become the most-subscribed YouTube channel ever. MrBeast has an estimated net worth of $700 million in 2024. Let's see how MrBeast became the richest YouTuber by minting millions from his content creation game.

MrBeast With Small Channel And Big Plans

In 2012, 13-year-old Jimmy Donaldson launched his YouTube channel under the name MrBeast6000. The name originated from an Xbox Gamer tag auto-generated which he adopted for his online presence. The young content creator then faced the challenge of figuring out how to gain subscribers. He astutely recognized the importance of catering to audience preferences. He began streaming popular games such as Minecraft and Call of Duty while also discussing the estimated wealth of YouTubers in an attempt to optimize his channel's performance within the YouTube algorithm.

By the end of 2015, after over three years of content creation, MrBeast had amassed a modest 30,000 subscribers. However, it was in 2016 that he gained momentum on YouTube with the introduction of his Worst Intro series, where he humorously critiqued poor-quality introductions, often created by young YouTubers. The series gained the attention of a massive audience, leading to an upswing in his popularity. Consequently, his subscriber count surged from 30,000 to 100,000 within that year.

MrBeast's Wild Content Transformation Story

Not giving up after three years of setbacks, MrBeast introduced the Worst Intros series, creating lengthy videos where he counted, repeated names, or recited long scripts. His first viral video featured him counting from one to 100,000, which took nearly 40 hours and drew in 30 million views. After amassing millions of views from these videos, the four-time Creator of the Year award winner changed his content strategy again to focus on stunt videos and large donation giveaways.

This breakthrough idea catapulted MrBeast to global fame, propelling him toward becoming one of the most recognized YouTubers in the world. Today, MrBeast creates fast-paced, thrilling survival videos, daring challenges, and massive giveaways. His mastery of content creation keeps viewers hooked from the moment they click on his videos.

The Tale of MrBeast's Subscriber Stampede

After accumulating over 100,000 subscribers in his first four years, his channel skyrocketed to 10 million in the following two years, representing a hundredfold increase. It took him another three years to grow from 10 million to 50 million subscribers, which he achieved in 2021. The uber-imaginative content creator hit 100 million subscribers in 2022, just a year after reaching 50 million.

In November 2022, MrBeast surpassed the record set by his idol, PewDiePie (111 million subscribers), becoming the most-subscribed solo YouTube creator. By June 2024, MrBeast exceeded T-Series' 266.7 million followers to become the highest-subscribed YouTube channel. MrBeast's growth has been astonishing; within just 24 days, he gained 21 million subscribers. At the time of writing, T-Series has 268 million subscribers, while MrBeast's channel boasts an impressive 288 million subscribers.

MrBeast Spends Around $2.5 million Per Video.

The more money you put into video creation, the higher the chances of gaining a larger audience. MrBeast's YouTube channel demonstrates this theory. In 2018, MrBeast discovered that people watch content with tremendous enthusiasm when large sums of money are involved in stunt videos, so he began creating such videos. That year, he also spent $1 million on giveaways and stunts to become YouTube's Biggest Philanthropist.

MrBeast's production budget for his videos escalated each year, corresponding to an exponential viewership increase. His most viewed video, a Squid Game recreation, which has been watched 640 million times, cost $3.5 million to produce, including a $456,000 prize for the winner. However, his most expensive production, titled $1 vs $500,000 Plane Ticket, which garnered 391 million views, had an estimated budget of $5 million. MrBeast is now spending nearly $50 million on his videos annually, which he has also admitted, saying, "I’ve reinvested everything to the point of — you could claim — stupidity, just believing that we would succeed, ...and it’s worked out."

MrBeast Earns An Average $50 million In Monthly Gross Revenue

MrBeast consistently surpasses 100 million views per video on YouTube. Given his massive reach and audience engagement, MrBeast is estimated to earn between $4,000 and $6,000 in ad revenue for every million views on his videos. His most-viewed Squid Game video likely generated between $2.56 million and $3.84 million in ad revenue alone. Additionally, brands pay him substantial fees, estimated between $2 million and $10 million depending on brand size, for access to his massive audience.

MrBeast usually uploads 2 to 3 videos a month, which means he typically earns between $2 to $5 million from ad revenues and $6 to $30 million from sponsorships. The numbers from the last 30 days of MrBeast's YouTube channel are astounding, with a massive 3.45 billion views and 27 million new subscribers. If he maintains his current growth trajectory, MrBeast's ad revenue alone could reach $13.8 million to $20.7 million monthly. His combined income from various social media platforms, endorsem*nts, and investments totals $50 million per month or $600 million annually.

MrBeast Ten Figures Net Worth

Sources estimate that MrBeast is poised to become the first YouTuber to build a billion-dollar empire primarily through his YouTube content. In September 2022, on the Flagrant Podcast, MrBeast disclosed that he had turned down a $1 billion offer for his channel. A month later, reports suggested he was looking to raise around $150 million for a 10 percent stake, valuing his entire content empire at $1.5 billion.

MrBeast's earnings extend beyond YouTube, with significant profits on various platforms.

In January 2024, he revealed that his first video on X earned $263,655. Besides content creation, MrBeast is also an entrepreneur with a keen eye for lucrative business opportunities; his Feastables snack brand reportedly generates $100 million in annual revenue and is projected to exceed $500 million this year. Considering the significant surge in his earnings from both content creation and business ventures, it is evident that he is on track to become the first billionaire YouTuber.